Profit & Purpose
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- Synopsis
- Why has Warby Parker been able to make such dramatic inroadsagainst the behemoths in the long established eyeglass market? Howhas Method revolutionized the soap aisle? Amid the cacophony ofonline retailers, why has Etsy seen such explosive growth, with2013 annual sales north of $1 billion? These companies all have been disruptive because they areoperating from a strong social/environmental purpose. They areproving a counterintuitive truth - purpose can drive profits.But it's not just innovative startups that are getting in onthe action. Blue chip companies such as Nike, Coca-Cola and IBM areinnovating within their organization to create a positive socialand environmental impact globally.This is not a trend. It's the future of business.Based on in-depth interviews with founders, Profit & Purposeprofiles a number of the most successful pioneers of this new wayforward, telling the stories of thirteen social enterprises rangingfrom non-profits like Charity:Water and DonorsChoose.org, tofor-profits, like Method and Burts Bees; from startups like Etsyand Warby Parker, to multinational corporations with marketcapitalizations in the hundreds of billions, like Coca-Cola, IBMand Nike. Kyle Westaway digs beneath the public stories of theseorganizations' success to reveal how they have harness thepower of purpose. Taking readers behind the scenes, he shows how these leadingsocial enterprises progressed from concept to scale, how theyovercame common pitfalls, and how they managed to find an optimalbalance between their mission and their business mandates. Westawayreveals that though there is no magic bullet formula thatguarantees success, there are seven core practices that distinguishthese market leaders from the pack of contenders. They are: DISCOVER THROUGH CURIOSITY // Finding the rightopportunity catalyzes impact.DESIGN WITH HUMILTY // Prioritizing users creates killerproducts.BUILD THROUGH HUSTLE // Rallying people creates criticalmomentum for launch.FUND BY COMMITMENT // Aligning funders around a vision createstrue partnerships.CONNECT WITH AUTHENTICITY // Authentic connection builds amovement.SCALE THROUGH COMMUNITY // Focusing on culture ensures smartgrowth.EVALUATE WITH HONESTY // Honest measurement ensures continualimprovement.Profit & Purpose takes the literature on socialentrepreneurship an important step forward, providing the practicaltools for turning good intentions into breakaway success.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781118708552
- Related ISBNs:
- 9781118708613
- Publisher:
- Wiley
- Date of Addition:
- 04/27/15
- Copyrighted By:
- Kyle Westaway
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- N/A
- Usage Restrictions:
- This is a copyrighted book.