How do you get people to see things your way? Whether you're trying to
secure a promotion, make a sale, or rally support for a new idea, the
ability to persuade those around you is absolutely essential to success.
Merging research and real-world application, this insightful guide
reveals what really drives decisions and introduces readers to the
persuasion equation--a powerful combination of factors proven to speed
agreement. Readers will discover the surprising reasons people say "yes"
and learn how to:
Radiate an aura of expertise * Win trust and leverage credibility *
Build a business case that appeals to both heart and mind * Adapt for
personality, gender, and generational differences * Use language
strategically * Perfect the five-step persuasion process * Generate
group buy-in * Master organizational politics * And more
From crafting compelling emails to convincing a colleague to nailing the
big presentation, Persuasion Equation is your personal
recipe for success.