Brand Famous

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Synopsis
"This is a brand book like no other, and I heartily recommend it. Enjoy"Dylan Jones, Editor-In-Chief, GQ Make your business a house-hold nameDon't let your business fade into the background. It's time to STAND OUT and get seen! There are so many brands out there - in all sectors - you need yours to shine above the competition. It's time to take your brand to the next level. And that's what Brand Famous helps you do. Whether you want to BUILD, RENOVATE or just REFRESH your brand. Written by Linzi Boyd, a savvy entrepreneurial brand guru whose glamorous communications agency has helped elevate some of the country's most famous high-street, consumer brands, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Linzi maps out five stages to work through from discovering the true essence of your brand to nailing that all-important recognition. You can use the same exact tools and processes that Linzi uses with some of the country's most famous brands. Discover what tactics will actually make your business or product a desirable, recognisable brandLearn how to maximize 'new school' brand building approaches for today's consumer worldGain insights on common mistakes to avoid when building your brandRead about some of Linzi's recent campaigns from recognised household brand namesBe guided through the five-step process required to achieve stand out status "An easy-peasy step-by-step guide to achieving what all businesses need - reputation, desirability, accessibility and, of course, love"Tiffanie Darke, Editor, Style, The Sunday Times "Essential reading for anyone wanting to grasp the fundamentals of driving brand exposure and fame"Simon Jobson, Global Marketing Director, Dr. Martens
Copyright:
2014

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9780857084910
Related ISBNs:
9780857084903
Publisher:
Wiley
Date of Addition:
Copyrighted By:
Linzi Boyd
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
N/A
Usage Restrictions:
This is a copyrighted book.

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