Asking Questions: The Definitive Guide to Questionnaire Design
By: and and
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaire -- the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.
- Copyright:
- 2004
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781119214762
- Related ISBNs:
- 9780787970888
- Publisher:
- Wiley
- Date of Addition:
- 08/12/15
- Copyrighted By:
- Wiley
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- N/A
- Usage Restrictions:
- This is a copyrighted book.
Reviews
Other Books
- by Seymour Sudman
- by Brian Wansink
- by Norman M. Bradburn
- in Nonfiction
- in Business and Finance