Marketing Essentials
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- Brief Synopsis:
- Considered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing.
- Long Synopsis:
- Considered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.
- Book Quality:
- Publisher Quality
- Book Size:
- 875 Pages
- ISBN-13:
- 9780078769047
- Publisher:
- Glencoe/McGraw-Hill
- Date of Addition:
- 08/25/09
- Copyright Date:
- 2009
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English US
- Categories:
- Educational Materials
- Submitted By:
- Bookshare Staff
- NIMAC:
- This book is currently only available to public K-12 schools and organizations in the United States for use with students with an IEP, because it was created from files supplied by the NIMAC under these restrictions. Learn more in the NIMAC Support Center.
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