The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
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- Synopsis
- An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.
- Copyright:
- 1997
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780226924632
- Publisher:
- The University of Chicago Press
- Date of Addition:
- 11/12/15
- Copyrighted By:
- The University of Chicago Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Social Studies, Politics and Government, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Thomas Frank
- in Nonfiction
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- in Politics and Government
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