Mindful Social Marketing: How Authenticity and Generosity are Transforming Marketing

By: Janet Fouts

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Synopsis: With the firehose of information on the internet, how does a marketer stay sane? How can we be effective, enjoy our jobs and have real communication with the people that we want to connect to? If you're a marketer who feels overwhelmed by all the new roles getting thrown at you, mindfulness will increase your efficiency and help you be happier at your job. If you're already using mindfulness practices in your life, this book will give you new insight on how to use mindfulness in marketing and tested social media marketing tips that will help pull it all together. You'll also learn a few things about social media marketing along the way. Bottom line? Mindful Social Marketing will teach you how to use mindful business practices to be more focused, present, effective and happy at your job.