Community Connections! : Relationship Marketing for Healthcare Professionals

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Synopsis
Whether you're a chiropractor, medical doctor, massage therapist, veterinarian, acupuncturist, or any other provider of a healing art, you've undergone intensive training and developed valuable skills. However, traditional healthcare curricula may not address the critical areas of business, finance and marketing. Proficiency in these skills - especially marketing - can help your practice succeed and allow you to genuinely connect with your communities.Written by a healthcare professional for healthcare professionals, Community Connections is the first in a series of books designed to bridge the gap between what you're taught in school and how to market a practice in the real world. Using this collection of easy and affordable marketing ideas, any independent healthcare provider can forge a strong and genuine connection with potential clients, regardless of any previous marketing experience.This guide is all about building the unique relationship between a healthcare provider and the local community, while respecting the specific professional and legal issues inherent in that relationship.Whether you're a veteran in the healthcare industry or just getting started, Community Connections contains the valuable advice and practical marketing ideas you need--from the reasons most healthcare practices don't "market," to gaining a deeper understanding of yourself and your community at large. Discover how implementing easy and affordable marketing activities can expand the success of your healthcare practice.
Copyright:
2014

Book Details

Book Quality:
Publisher Quality
Book Size:
122 Pages
ISBN-13:
9781625175601
Related ISBNs:
9781495923272
Publisher:
Sage Books, LLC
Date of Addition:
Copyrighted By:
Kelley S. Pendleton, D.C., M.P.H.
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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