Discovering New and Emerging Markets
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- Synopsis
- Not only are the market applications for disruptive technologies unknown at the time of their development, they are unknowable. The strategies and plans that managers formulate for confronting disruptive technological change should therefore be plans for learning and discovery rather than for execution. This chapter uses the example of the disk drive industry to show how industry experts can be skilled at forecasting the markets for sustaining technologies but are unable to accurately identify the opportunities for disruptive innovations. This chapter was originally published as chapter 7 of "The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail."
- Copyright:
- 1997
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781422115565
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 07/31/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.