Performance Provided, Market Demand, and the Product Life Cycle
By:
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- Performance oversupply creates a fundamental change in the basis of competition in the market, often triggering product commoditization. Historically, when performance oversupply occurs, it creates an opportunity for a disruptive technology to emerge and invade established markets from below. This chapter uses several industry examples to illustrate this phenomenon. This chapter was originally published as chapter 9 of "The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail."
- Copyright:
- 1997
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781422115589
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 07/31/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.