Versioning Information: How to Segment Information Markets
By: and
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- This chapter explores strategies for versioning information--such as providing limited or exclusive access, greater flexibility of use, low-end and premium options, on-line and off-line options, product bundles, and Goldilocks, as well as promotional pricing--essentially creating a portfolio of offerings that maximize the profitability of that information.
- Copyright:
- 1998
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/03/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.