Managing Lock-In: How to Control Switching Costs
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- Synopsis
- This chapter explores strategies for both buyers and sellers in terms of the lock-in cycle and the life cycle of a technology--where the costs of switching to newer technology can often lock a company into its current system or brand--and discusses when to leverage influential customers, sell complementary products and services, and exploit first mover advantage.
- Copyright:
- 1998
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.