From Market Segments to Strategic Segments
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- Synopsis
- After mastering the "four Ps" that help marketers identify and target market segments, the next step is building the value network--the cross-functional orchestration of activities that use the firm's individual competences, processes, and assets to increase profit margin. This chapter proposes a "three Vs" approach--valued customer, value proposition, and value network--to help firms realize organizationwide strengths that better leverage products and services.
- Copyright:
- 2004
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.