From Brand Acquisitions to Brand Rationalization
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- Synopsis
- Of all the tangible assets that a company owns, brands are perhaps the most prized. The first step to leveraging these assets fully is to assess the brand portfolio. This chapter provides methods of removing marketing support for marginal brands, trimming the supply chain, purging unprofitable products, and reducing organizational complexity and redundancy. Only then will disproportionate investments of resources, talent, and innovation in the surviving brands deliver top-line growth.
- Copyright:
- 2004
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.