From Declining to Growing Distribution Channels
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- Synopsis
- Seeking relief from declining distribution networks, senior executives cannot overlook innovative channels that reach new market segments while significantly cutting costs. But rather than haphazardly reacting to new channels, Kumar argues in this chapter that CEOs should evaluate their own distribution models to be proactive in setting the new competitive standards. Channel migration strategies are included to help executives exploit current innovations while developing new ones.
- Copyright:
- 2004
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.