Managing Customer Acquisitions
By: and and
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- Synopsis
- All elements of the acquisition process--from the creation of customer expectations through advertising or promotions to post-purchase customer service--have long-term implications for the customer-firm relationship. This chapter provides strategies to help manage these and evaluate how successful the firm is in achieving long-term customer acquisition.
- Copyright:
- 2001
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.