The Case of Nascent Pharmaceuticals: Overcoming Individual Immunities to Help a Team Succeed
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- Synopsis
- There are several ways to combat individual and organizational immunity to change. This chapter examines the case of one woman, Cathy, whose biggest change challenge emerged out of a groupwide initiative with her whole marketing team. According to the authors, this collective approach may be the most effective way to deliver on facilitating individual adaptive change in the context of an intact group's desire to improve its collective performance. This chapter is excerpted from "Immunity to Change: How to Overcome It and Unlock the Potential In Yourself and Your Organization."
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.