Nestle SA: Nutrition, Health and Wellness Strategy
By: and
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- Synopsis
- In 1997 Nestl committed to a strategic vision of becoming the leading nutrition, health and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestl including merger and acquisition choices, strategies for improving products, and packaging innovations that helped Nestl built credibility with the consumer in NHW, raised profit margins, continued strong growth and differentiated the firm.
- Copyright:
- 2011
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.