Master Smart Strategic Experiments: Don't Abandon Innovation in Tough Times
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- Synopsis
- The popular perception that innovation is risky and expensive presents challenges in uncertain times. That perception makes it far too easy for naysayers to justify curtailing innovation investments. Constant change requires companies to develop more ideas more quickly and cheaply, and with lower risk. This chapter describes how the proper management of strategic experiments can help companies achieve these objectives. This chapter was originally published as chapter 5 "The Silver Lining: An Innovation Playbook for Uncertain Times."
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.