A Different Way to Formulate Your Business Strategy: Seven Tenets of a Strategy for Sustainability

By: Adam Werbach

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Synopsis: If organizations hope to survive in a rapidly changing world faced with diminishing resources, growth of the human population, and other formidable challenges, they must increase internal and external transparency, engage their great repositories of knowledge and talent, and connect more purposefully to the social, economic, environmental, and cultural systems in which they do business. They must create strategies for sustainability. In this chapter, leading environmentalist and sustainability expert Adam Werbach looks at cautionary tales of several companies that were supposedly "built to last," but were really not that sustainable after all, and describes a different approach to formulating a strategy that places long-term thinking at the core of the endeavor. This chapter was originally published as chapter 1 of "Strategy for Sustainability: A Business Manifesto."