Mapping Your Opportunities: An Analysis of Society, Technology, and Resources (STaR)--Building Sustainability into Business Strategy
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- Synopsis
- Time and again, changes in society, technology, and resources move sustainability to the desks of CEOs everywhere. If you hope to make your business more sustainable (and successful), you must first map the opportunities so that they are consistent with core business strengths and values. In this chapter, sustainability expert Adam Werbach explains how to use a system he calls STaR mapping (Society, Technology, and Resources) to identify and analyze the changes or trends that are affecting or could affect a business, and begin to map the key threats and opportunities your business faces. This chapter was originally published as chapter 2 of "Strategy for Sustainability: A Business Manifesto."
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.