Driving Value from IT: Leveraging a Digitized Platform for Business Agility

By: Jeanne W. Ross and Peter Weill

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Synopsis: Building a digitized platform and the proper IT services for your company can take a lot of time and energy. However, it's important not to fall back into bad working habits once new processes are set in place. Even as you take the first steps towards building an integrated digital platform, you should already be driving value and linking it to your customers' needs. This chapter will explain how to properly drive benefits from your digitized platform in a global economy that requires growth and profit simultaneously. To meet this challenge, you must acquire business agility. Weil and Ross discuss four major areas of opportunity in which business agility helps rapidly target those areas. They also provide insightful tips on how to properly recreate a new platform if your company drastically reorganizes its direction. This chapter was originally published as chapter 6 of "IT Savvy: What Top Executives Must Know to Go from Pain to Gain."