Emotional Tagging: How Our Mental Processes Increase the Likelihood of Making Flawed Decisions
By: and and
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- Synopsis
- When someone makes a bad decision, it is often said that that person let his emotions get in the way of clear judgment. According to the authors, it is true that the brain's decision making processes rely heavily on emotions. When the brain stores a memory of an event or action, it also stores an associated emotion with it. This is called "emotional tagging," an unconscious process that helps us assess a situation and identify a suitable action plan. But emotions can sometimes lead to disaster. This chapter explains how emotions can be a double-edged sword, both helping us to make brilliant decisions and fooling us into flawed decisions. The authors look at several examples, including the flawed decision that led to the demise of Wang Laboratories. This chapter was originally published as chapter 3 of "Think Again: Why Good Leaders Make Bad Decisions and How to Keep It From Happening to You."
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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