Listening: Finding and Attracting Key Interpreters--Design-Driven Innovation Requires a Community of "Designers"
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- Synopsis
- There are some detractors who have mistakenly interpreted the design-driven approach to innovation as too heavily reliant on the vision of a single superstar designer. The success of design-driven innovation, however, depends on your firm's ability to engage in a larger design discourse and to draw on the work of many researchers, sometimes from widely varying backgrounds. In this chapter, noted innovation expert Roberto Verganti analyzes how firms implementing design-driven innovation build this important dialogue by effectively tapping into multiple sources of insight into product meanings. He provides guidelines that will enable managers to assemble a unique circle of interlocutors that may become an invaluable wellspring of innovation. This chapter was originally published as chapter 7 of "Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean."
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/03/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.