Facing Forward: Sage Advice from the Front Line, to the Front Line--Gaining Buy-In for Mass Career Customization

By: Cathleen Benko and Anne Weisberg

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Synopsis: Mass career customization (MCC) is born out of the reality that today's workforce is highly nontraditional while today's workplace is not and that demand for talent will outpace supply for the next twenty or so years. Pioneers who see the proverbial writing on the wall are moving to create strategic and competitive advantage to distinguish themselves in the eyes of the talent they need to attract and retain. Leading your organization to adopt MCC will require a solid understanding and buy-in of the urgency regarding the supply-and-demand dynamics of the people part of the shareholder value equation. This chapter offers guidance on how to enlist MCC pioneers through a compelling business case and provides some straight talk about the difficulty of taking those first steps forward. This chapter is excerpted from "Mass Career Customization: Aligning the Workplace with Today's Nontraditional Workforce."