Ceres Gardening Company: Funding Growth in Organic Products
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- Synopsis
- Ceres is a leading player in the growing organic gardening industry, selling seeds, small plants, and related items. Their distribution depends heavily on retail sales through independent nurseries and garden centers. Because these small dealers are unable to finance much inventory, Ceres has crafted its GetCeres program, which offers steep discounts and vendor financing. Ceres hopes both to accelerate its penetration into new retail accounts and to encourage dealers to accept more inventory in anticipation of seasonal sales. A key focus of the case is the relationship between marketing strategy and credit policy. The case invites students to analyze a range of financial information and to make financial projections; a student spreadsheet (product 4019) is available free of charge.
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.