Assembling Your Opportunity Portfolio: Allocating Resources Employing an Entrepreneurial Mindset

By: Rita Gunther Mcgrath and Ian Macmillan

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Synopsis: In uncertain times, it's essential that you practice the nimble thought process and discipline that are second nature to successful entrepreneurs. This entrepreneurial mindset will help you build an arsenal of new opportunities. One of the key challenges is figuring out how you are going to appropriately allocate resources to those opportunities that you elect to pursue. As illustrated in this chapter, using real options reasoning to guide your investment of people and resources in new opportunities can allow you to pursue attractive opportunities without burning your organization out and without wasting scarce resources. This chapter is excerpted from "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty."