Selecting and Executing Your Entry Strategy: Employing an Entrepreneurial Mindset
By: and and and
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- Once you have made the decision to pursue a strategic opportunity, the danger isn't over--new and changing business models imply new customers, competitors, and competences. How can you capture the opportunity without falling prey to many of the pitfalls of high uncertainty? The first step is to consider your entry strategy. This chapter analyzes which market segments you should target first and describes how to anticipate competitive behavior and response. This chapter is excerpted from "The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty."
- Copyright:
- 2000
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
Reviews
Other Books
- by Rita Gunther Mcgrath
- by Ian Macmillan
- by Neeraj Bharadwaj
- by Phillip D. Delurgio
- in Nonfiction
- in Business and Finance