Communicate for Buy-In: Toward Successful Large-Scale Change
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- Synopsis
- In successful change efforts, the direction of change is widely communicated for both understanding and gut-level buy-in. This chapter guides you through this step in the change process, highlighting some of the reasons vision communication typically fails, and providing examples of what it looks like when organizations succeed at getting as many people as possible acting to make the change vision a reality.
- Copyright:
- 2002
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.