Looking from the Outside In: The Dangers of Not Understanding Your Customers
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- Synopsis
- Even the most successful companies sometimes cannot spot or recognize and pursue the abundant growth opportunities that exist in plain sight. This chapter describes a new model for innovation and growth, a demand-first model that provides companies with an unbiased, untainted view and an outside-in perspective of the demand opportunities before their own offerings are taken into consideration. This model allows companies to identify and develop innovations that fit into customers' lives and transform customer experiences.
- Copyright:
- 2007
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/03/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.