Connecting with and Engaging Customers: Strategies for Realizing Customer Advantage

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Synopsis
A company cannot create customer advantage until it first connects with and engages consumers. Understanding the relationships consumers have with your organization will better enable you to grow in new markets, reinvent your business model, expand into adjacent markets, and build new demand-first growth platforms.
Copyright:
2007

Book Details

Book Quality:
Publisher Quality
Publisher:
Harvard Business Publishing
Date of Addition:
Copyrighted By:
HBS Press
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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