Reframing the Opportunity Space: How Allianz Identified New Opportunity Spaces--Studying the Demand Landscape for Hidden Growth Opportunities
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- Synopsis
- A demand landscape provides a powerful point of departure to explore opportunities by using, figuratively speaking, a varied set of binoculars and photographic lenses. To ensure continued growth, your company must continually reframe its opportunity space and enlarge the areas where you can seek opportunities in order to stay relevant to customers' lives. This chapter uses the case of Allianz to illustrate the benefits of adopting breakthrough innovation and growth lenses that will help you detect hidden opportunities.
- Copyright:
- 2007
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.