Capturing the Ecosystem of Demand: Placing Customer Advantage at the Center of Your Innovation Strategy
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- Synopsis
- When an organization's understanding of the ecosystem of customer demand drives innovation and the business agenda, and when an organization's processes have been properly aligned, the chances are significantly high for sustainable, replicable, predictable growth. This chapter presents the demand-first innovation and growth model (DIG)-a systematic and repeatable process that helps companies embed the pursuit of customer advantage deep within the organization.
- Copyright:
- 2007
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.