Targeting Myth Markets: The First Step in Developing a Cultural Branding Strategy
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- Synopsis
- Identity brands are different from those competing in product markets. They participate in myth markets, competing and collaborating with other cultural products like films, music, television, sports, and books. The first step of your cultural branding strategy, therefore, must be identifying and targeting the most appropriate myth market.
- Copyright:
- 2004
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.