Building a Foundation of Novel Strategic Insights: Making Innovation a Systematic Capability
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- Synopsis
- How do radical innovators come up with breakthrough ideas? In this chapter, the authors discuss four essential perspectives, or discovery lenses, and describe how innovators have used them to uncover powerful new insights and opportunities. Hands-on tools and techniques for using each lens, and specific criteria for evaluating the quality of prospective insights are included.
- Copyright:
- 2008
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.