SWOT Analysis II: Looking Inside for Strengths and Weaknesses
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- Synopsis
- Competitive strategy begins with the iterative assessment of the external environment and the organization's internal capabilities. This process of looking outside as well as inside is known to strategic planners by the acronym "SWOT": Strengths, Weaknesses, Opportunities, and Threats. This chapter addresses three of the most important areas in which a company's internal strengths and weaknesses should be evaluated and presents a nine-step method for conducting your evaluations.
- Copyright:
- 2005
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.