Strategic Moves: The Mechanisms of Success
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- Synopsis
- A military analogy suggests that a business strategy must reckon with the realities of the market and the existence of competing firms, some of which will have greater market power and resources. Competitive strategy then means that one must strike in an area of competitor weakness or where the competitor is unlikely to fight back or will fail to fight back effectively. This chapter offers a number of strategic moves that can be used to enter and build defensible positions in the marketplace.
- Copyright:
- 2005
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.