Implementing the Model: Taking a New Business Model into Action
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- Synopsis
- A great business model blueprint is a powerful first step in seizing your white space-the range of potential activities not defined or addressed by your company's current business model; in other words, the opportunities outside the company's core and beyond its adjacencies that require a different business model to exploit. But making the leap from the theoretical blueprint to the working business doesn't happen all at once. In this chapter, company transformation expert Mark Johnson shows how companies can implement the new business models they create. He explores the three stages of implementation-incubation, acceleration, and transition-using examples from Southwest Airlines and Zara to richly illustrate the process in action. This chapter was originally published as Chapter 7 of "Seizing the White Space: Business Model Innovation for Growth and Renewal."
- Copyright:
- 2010
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.