Emerging Giants: Competing at Home-How Emerging Market-Based Companies Can Build Competitive Advantage at Home
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- Synopsis
- Unshackled by economic liberalization, domestic companies in emerging markets are aggressively pursuing growth opportunities at home and abroad and thriving in the global marketplace. These "emerging giants" have the distinct advantage of understanding and operating directly in local markets and developing capabilities accordingly. But increasingly, these companies face enormous pressure from foreign multinational competitors and the lack of key institutions-like absent or unreliable sources of market information, uncertain regulatory environments, or inefficient judicial systems-that facilitate the smooth operation of business in developed economies. How do these companies address the institutional voids in their home economies? In this chapter, the authors answer this question, demonstrating how companies like Tata Motors in India, Cosan in Brazil, Dogus Group in Turkey, and Haier in China have made critical strategic choices as they fight to gain competitive advantage at home. This chapter was originally published as Chapter 5 of "Winning in Emerging Markets: A Road Map for Strategy and Execution."
- Copyright:
- 2010
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.