Building the Ecosystem: A Lesson from the Biosphere-Your Business's Green Growth Can Cause Creative Destruction in Your Industry
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- Synopsis
- The process of release and restructuring-of creative destruction-is what keeps the biosphere productive and allows it to fill even the most extreme environments. As you steer your business toward green growth, you may be undertaking innovations that can foster similar destruction in your industry. You don't have to wait for conditions to change, however, because business doesn't respond only to the external environment. This chapter outlines how your company can encourage its own supportive ecosystem-like using the biosphere's niche strategy to establish a foothold where there wasn't one for your green products and services. To help you foster creative destruction in your industry, this chapter outlines different approaches to influencing and integrating your efforts with peers, suppliers, customers, and even competitors-building the necessary supportive ecosystems so that you end up on the right side of creative destruction. This chapter was originally published as the Conclusion of "Earth, Inc.: Using Nature's Rules to Build Sustainable Profits."
- Copyright:
- 2010
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.