Mastering the Media: Make It Your Story

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Synopsis
Communication is an important instrument for change in times of crisis. To frame a crisis properly through media outlets for the general public's consumption is important following the resolution phase in crisis management. This chapter deals with damage control, offering suggestions for communicating through the media in the most effective and positive way.
Copyright:
2004

Book Details

Book Quality:
Publisher Quality
Publisher:
Harvard Business Publishing
Date of Addition:
Copyrighted By:
HBS Press
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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