Tata Group: Driving for Multi-industry Global Leadership--A Profile of One of India's Pioneering Multinationals
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- Synopsis
- Chances are, if you had never heard of an Indian company or thought about India as anything but an outsourcing destination, you found the news of Tata Motors and its revolutionary 100,000 rupee car at least somewhat shocking. Making headlines the world over, the Nano or "People's Car" thrust Tata Group and Indian innovation into the global spotlight like never before. How did a company that began operation in the late nineteenth century with a textile mill get from there to here? This chapter examines this textbook case of a well-managed multi-billion dollar company choosing strategically advantageous avenues to global success, and profiles its substantial philanthropic efforts. This chapter is excerpted from "India's Global Powerhouses: How They Are Taking on the World."
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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