A Fitting Test: Real World Strategies for Moving from Innovation to Application, Protecting Intellectual Property, and Avoiding Imitation
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- Synopsis
- "What I Didn't Learn in Business School" is a fictional account that follows new consultant Justin Campbell as he joins an elite consulting team hired by a chemical firm to assess the potential of a newly developed technology. As Justin and his team are given a glimpse into the many possible applications for this new technology, he realizes the gravity of their mandate. This is no business school exercise; the recommendation they make about which strategic direction their client should choose will determine the future of the company. In this chapter, Justin and his team get to work testing ideas, evaluating the risks of imitation by competitors. This chapter was originally published as Chapter 10 of "What I Didn't Learn in Business School: How Strategy Works in the Real World."
- Copyright:
- 2010
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/03/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.