A Seamless Argument: Real World Strategies for Syndicating Recommendations, Understanding Managers' Motives, and Preparing an Organization for Change
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- Synopsis
- "What I Didn't Learn in Business School" is a fictional account that follows new consultant Justin Campbell as he joins an elite consulting team hired by a chemical firm to assess the potential of a newly developed technology. Collecting data, analyzing information, and developing a strategy are core components of Justin's job. The most important part, however, is selling his ideas. Unfortunately, and especially for recent business school graduates, that is a very difficult skill to learn. In this chapter, follow Justin and his team as they prepare to sell their carefully tested strategic recommendations to their client. As they craft their presentation, they must anticipate the motivations and potential objections of the firm's managers, develop strategies for gaining buy-in, and lay the groundwork for change. This chapter was originally published as Chapter 13 of "What I Didn't Learn in Business School: How Strategy Works in the Real World."
- Copyright:
- 2010
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.