Early Tests of Business Potential: Stage-Gates and Quick Kills
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- Synopsis
- Many ideas with commercial potential never make it to market. The innovator's challenge is to make the idea feasible, practical, not too costly to execute, and acceptable to customers. This chapter examines some best practices used to determine which ideas have the most merit and which ideas should be killed. This chapter is excerpted from "Harvard Business Essentials: Innovator's Toolkit." An earlier version of this chapter entitled "Moving Innovation to Market" was published in "Harvard Business Essentials: Managing Creativity and Innovation."
- Copyright:
- 2003
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.