Changing the Corporate DNA: A Step-by-Step Approach to Developing Sense-and-Respond Capabilities
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- Synopsis
- A shift from the make-and-sell to the sense-and-respond business model encompasses a true transformation because it involves changing a firm's basic function from making offers to responding to customer requests, and also changing its structure from that of an efficient machine to that of an adaptive social system. The larger the organization, the more complex the transformation challenge will be, but given the pervasiveness of unpredictability, the survival of organizations will depend on meeting this challenge. This chapter explores the question of how to get there from here.
- Copyright:
- 1999
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.