Nations: No Quick Fix--Applying Marketing Concepts to How They Compete
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- Synopsis
- Nation-states compete with one another in the global economy for a variety of resources, including consumers and skilled workers. In the political realm, they compete for influence and favorable global attention. Success on both fronts require nation-states to market themselves much the same way as do the best companies. In addition, democracy and economic development are closely associated - sustainable development benefits from an active civil society marked by high levels of citizen engagement. In this respect, participation in marketing systems fosters traits that are valuable for countries' economic and political development.
- Copyright:
- 2007
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.