Raising Expectations for Bonsai Consumers: How Social Entrepreneurs Are Creating the Markets of the Future

By: and and

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Synopsis
This chapter examines how social entrepreneurs are partnering with the poor, helping empower growing numbers of bonsai (or BOP-bottom of the pyramid) consumers. The authors insist that these entrepreneurial projects are not alternatives to public and private sector action, but early indicators of the seismic market developments that are soon to come.
Copyright:
2008

Book Details

Book Quality:
Publisher Quality
Publisher:
Harvard Business Publishing
Date of Addition:
Copyrighted By:
HBS Press
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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