Tanfeeth: Bringing Service Excellence to the GCC
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- Synopsis
- Tanfeeth, a business process outsourcing (BPO) firm in the United Arab Emirates, was founded in July 2011 as a fully owned subsidiary of Emirates NBD, the largest bank in the Gulf Corporation Council. When Tanfeeth was founded, Emirates NBD, along with the leaders of Tanfeeth, decided that Tanfeeth would begin by improving processes at the bank. However, two years after its founding, some Tanfeeth executives felt that the organization needed to take on work from outside clients. They were concerned that if Tanfeeth waited too long, its first-mover advantage and position as market leader would deteriorate. Additionally, if Emirates NBD held back Tanfeeth's growth ambitions, some of the world-class talent Tanfeeth had been able to attract might leave. What was the best course of action for Emirates NBD and Tanfeeth?
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.