Brand Personality: How to Build a Unique Brand

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Synopsis
A well-defined brand personality can create an immediate point of differentiation in the marketplace. This chapter will show you how to determine the personality your brand is going to use to communicate its core values and core message.
Copyright:
2003

Book Details

Book Quality:
Publisher Quality
Publisher:
Harvard Business Publishing
Date of Addition:
Copyrighted By:
HBS Press
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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